The Brazil Fashion Challenge series presents the journey of nine novice designers who get the chance of their lives. Each designer will have the challenge of creating three looks for a collection that will be presented in a large fashion show in São Paulo and for two months, they will be coached by three big names in Brazilian fashion: Ronaldo Fraga, Lino Villaventura and Alexandre Herchcovitch.
While having meetings with their mentors, in periods of immersion, work and coexistence with the competitors, the competitors will have to learn and overcome different tasks to see their ideas stand out, towards the dream to shine on the catwalk, where their collections will be worn by internationally renown Brazilian top models.